SEO Trends That Will Shape 2024

Search is evolving fast. Here are the trends we're betting on for 2024.

E-E-A-T and experience

Google wants content that shows experience, not just expertise. First-hand experience, case studies, and real data will rank better than generic advice.

AI and search

SGE and AI answers will change how we measure success. Focus on earning featured snippets and answering questions clearly so you stay in the answer set.

Technical foundations

Core Web Vitals, mobile-first indexing, and structured data still matter. Clean technical SEO is the base everything else sits on.